PRIVACY POLICY

At Rovella, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.rovella.co.uk (the "Site"). By using our Site and services, you agree to the collection and use of information in accordance with this policy.
1. INFORMATION WE COLLECT

When you visit our Site, we collect different types of personal data to enhance your shopping experience, process your orders, and improve our services. The data we collect includes:

  • Personal Information: Name, email address, billing and shipping addresses, phone number.
  • Payment Information: Payment details (collected securely via third-party payment providers like Shopify Payments and PayPal; we do not store payment card details).
  • Order Information: Details about purchases, order history, and transaction records.
  • Device Information: IP address, browser type, device type, and operating system.
  • Cookies and Tracking Data: Data collected through cookies and tracking technologies for analytics, marketing, and improving user experience.
  • Marketing Preferences: Your consent for email marketing (collected when subscribing to newsletters or opting into promotions).
2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • To process and fulfill orders (including payments, shipping, and customer service).
  • To send transactional emails, such as order confirmations, shipping updates, and account notifications.
  • To improve our website by analyzing customer interactions and behavior.
  • To personalize marketing communications, such as promotions and recommendations (only with your consent).
  • To run advertisements and retargeting campaigns via Facebook Ads, Google Ads, and email marketing platforms (e.g., Klaviyo).
  • To prevent fraudulent activities and ensure security of our services.
  • To comply with legal obligations and applicable regulations.
3. SHARING YOUR INFORMATION

We do not sell or rent your personal information. However, we share your data with trusted third-party providers to operate our business, including:

  • Payment Processors: Shopify Payments, PayPal (for secure payment transactions).
  • Marketing and Analytics Platforms: Google Analytics, Facebook Pixel, Klaviyo (for advertising, insights, and email marketing).
  • Shipping and Fulfillment Partners: Third-party couriers for delivery purposes.
  • Legal Compliance: If required by law or to enforce our policies.
4. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and serve targeted ads. The types of cookies we use include:

  • Essential Cookies: Required for website functionality (e.g., cart and checkout).
  • Analytics Cookies: Help us understand user behavior (Google Analytics).
  • Marketing Cookies: Used for personalized advertising and remarketing (Facebook Pixel).
  • Preference Cookies: Store your settings and preferences.
You can manage cookie preferences through your browser settings.

5. YOUR RIGHTS UNDER GDPR

As a UK-based business, we comply with the General Data Protection Regulation (GDPR). You have the right to:
  • Access your personal data and request a copy.
  • Correct or update your information if inaccurate.
  • Request deletion of your data under certain conditions.
  • Withdraw marketing consent at any time.
  • Restrict or object to data processing in specific situations.
  • Request data portability to transfer your information to another provider.
To exercise these rights, contact us at info@rovella.co.uk. We will respond within 30 days as required by GDPR.
6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including legal, tax, and business obligations. If you request deletion of your data, we will remove it unless we are legally required to retain certain records.

7. SECURITY MEASURES

We implement industry-standard security measures to protect your personal data from unauthorized access, loss, or misuse. However, no online transmission is 100% secure, so we encourage users to take precautions, such as using strong passwords and keeping account credentials confidential.

8. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to read their policies before providing personal data.

9. CHANGES TO THIS POLICY

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page, and if significant, we will notify you via email or website notice. Continued use of our Site after updates constitutes acceptance of the revised policy.

10. CONTACT US

If you have any questions about this Privacy Policy or wish to exercise your rights, you can contact us at: Email: info@rovella.co.uk Website: www.rovella.co.uk Address: Lytchett House, Freeland Park, Poole, Dorset, BH16 6FA, United Kingdom